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Rock for Dimes to bring London to life

It’s time to rock out, London.

Friday night is the city’s eighth annual Rock for Dimes event, which will take place at the Best Western on Wellington Rd.

The fundraiser, which takes place in 13 cities across Canada, is run by March of Dimes Canada. The goal is to raise money for those living with physical disabilities.

“I think right now we’ve raised $1.4 million across the country,” said Mary Lynne Stewart, the director for fund development and communications at March of Dimes Canada.

“What I like about [this event] is it’s volunteers helping and going beyond themselves . . . and it gives access to people who wouldn’t normally have access with March of Dimes.”

The way the event works is volunteers from local corporations form a band and sell tickets in advance of the show. Some of the bands Friday will be from Price Waterhouse Coopers, Hydro One and the London Police Service.

Over the years, close to $115,000 has been raised in London.

Last year's concert raised $15,000 (Photo courtesy facebook.com/MarchofDimesCanada)

Last year’s concert raised $15,000 (Photo courtesy facebook.com/MarchofDimesCanada)

 

Those funds go toward the organization’s Assistive Devices Program, which aims to provide mobility equipment such as wheelchairs and walkers to those in need.

According to Stewart, having a concert is beneficial because it’s something to which everyone can relate.

“Like every charity, you’re trying to find your moment that makes a difference and helps you get above the clutter,” she said. “Rock and roll is something that comes across every gender [and] is something we can all relate to.

“It’s something that can make you come alive.”

The countrywide event dates back 11 years, when the first concert was held in Toronto.

London’s first event, eight years ago, was held in a snow storm.

“The event just kept getting bigger and bigger,” Stewart said. “Our goal tonight is to raise $15,000 . . . it’s what we did last year.”

That money come courtesy of more than 500 guests. This year they are expecting about 350.

Still, Stewart is expecting to reach her goal.

“I think we will make our $15,000 tonight . . . We have national sponsors and we sell 50/50 tickets and we do auctions.”

Over 500 people attended the 2014 event (Photo courtesy of facebook.com/MarchofDimesCanada)

Over 500 people attended the 2014 event (Photo courtesy of facebook.com/MarchofDimesCanada)

Stewart made it clear how important sponsors are.

“Without them, we couldn’t do this,” she said.

Tickets are still available for tonight’s show.

An online newsletter can also be found at here.

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Western University: Faculty of Information & Media Studies

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