Courtesy Pizza Pizza Canada

Slices for devices helps reduce toxic waste

If you have old electronic devices, you may be in for a tasty treat.

Not only will you get free food, but you will be doing your part to keep the air a little cleaner.

For the month of April, in honour of Earth Month, Pizza Pizza is offering a free slice of pizza in exchange for each electronic device you trade in.

The program has run for 12 years and has helped divert over 14,000 electronic devices from landfills.  Statistics Canada data shows that anywhere between 80 and 85 per cent of electronic products are discarded incorrectly each year. These devices end up in landfills or incinerators which can release harmful toxins into the air.

“The consequences of improperly discarding our unused devices can be devastating to the environment over time,” said Pat Finelli, chief marketing officer for Pizza Pizza. “Programs like Slices for Devices can help to remind people that if we work together we can reduce our impact on the environment.”

Pizza Pizza accepts mobile and smart phones, digital cameras, iPods and handheld gaming consoles.

The devices will be securely and responsibly recycled by Greentec – a world leader in recycling solutions – and the proceeds will go towards charity.

The re-usable parts from these devices will be refurbished and remarketed by Greentec, with a portion of the proceeds going to Children’s Miracle Network,” said Finelli.

The program collected 5,300 devices last year. We’re on track to surpass last year’s milestone with the introduction of our corporate program,” he said.

This is the first year that the device collection will be extended to companies looking to recycle large electronics like monitors, laptops, and computer towers. These will equate to gift cards that can be used towards office pizza parties.

According to Pizza Pizza, the average Canadian generated 24 kg of electronic waste, and while e-waste represents only two per cent of the trash in landfills, it makes up 70% of overall toxic waste.

There are about 400 locations in Ontario, Quebec, Manitoba, Saskatchewan and Halifax participating in the exchange program, including 13 in London.

The program is an example of the efforts of the company to go increasingly green. Using recycled materials, more efficient light bulbs and solar panels are other ways Pizza Pizza has worked towards reducing its environmental footprint.

More information about the Slices for Devices program and other green initiatives can be found at www.pizzapizza.ca/EarthMonth. There is a limit of four slices per customer.

 

 

Western University: Faculty of Information & Media Studies

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